How old is lux soap

In Lever Brothers launched the perfumed Lux bar toilet soap specifically for the American market. In , J Walter Thompson Advertising Agency launched a national campaign for Lux based on the claim that nearly percent of Hollywood screen stars used the brand. Lux had become the largest selling toilet soap in the United States. In Lux soap was launched in India in The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador.

It was popularly known as 'the beauty soap of film stars. In five colors were made up the range: pink, white, blue, green and yellow. In s, Lux launching its own range of shower gels, liquid soaps and moisturizing bars. Soap of Lux in history.

Labels: business , Lux , soap. Newer Post Older Post Home. The company, which began as Lever Minute Maid in history. Discovery of Ions. The person who gives a theory of ions is Michael Faraday. He describes the portions of molecules that move from anode to c History of Sprite Coke. Lux, a beauty soap from the house of Unilever is among the most popular soaps not just in India but globally. Launched in , Lux went on to become the first mass-market toilet soap in the world. With times, Lux kept reinventing itself and met the needs of the consumer without any fail.

The soap always appeared premium and luxurious as far as brand advertisements were concerned, but the price point was always common man-centric, helping the brand popularise with the masses. Lux has essentially focused on beauty, glamour, and stardom over the years.

The pleasant fragrance, colorful packaging, and beauty enhancing ingredients etc. The brand also roped in its only male brand ambassador ever, Shah Rukh Khan the Badshah of Bollywood, when it celebrated its 75 years. Since then Shah Rukh has been a constant with the brand and the actor is currently seen hosting and being part of the Lux Golden Rose Awards for women achievers.

The ranges of products that fall under the brand Lux include beauty soaps, shower gels, hair shampoos, and conditioner and other bath additives. Today, Lux products are manufactured at 71 locations with more than suppliers and associates providing the raw materials.

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