Instagram how many likes

Conversely, Johnson said that like counts can be positive for those with strong social circles in real life who see the metric as an affirmation of their support system. Whether you turn likes off or on, Johnson said the most important thing is to not fall into the trap of presenting a false image of yourself just to get likes.

Read on to see reactions from social! I tried disconnecting from devices for 1 week. Expert weighs in Matthew Johnson, director of education for a digital literacy organization based in Ottawa called MediaSmarts, told CBC Kids News that bringing back like counts may be good or bad, depending on the user. It could also help them attract sponsors.

Therefore, he said, it would be more valuable if Instagram made hiding likes the default. Showing like counts should be something that users have to enable themselves, Johnson said. This brings us to the point. Our interest in hiding likes really is just to depressurize Instagram for young people. So, to sum it up: Instagram is changing the way users view likes to bring back the joy of posting to those who were negatively affected by the competitive implications of publicly displayed engagement scores.

The way Instagram decided to look out for the mental health of its users is a much-needed act of social responsibility that will hopefully inspire other social media giants. But over the last few years, the platform has become more than just an outlet for self-expression.

In , over 25 million brands big and small were using Instagram as part of their social media marketing strategies. Likes are a social media marketing metric that has traditionally been used to measure the success of Instagram content.

Brands will still be able to apply this to their own posts — as we mentioned before, every Instagram account owner will have access to the exact number of likes their posts generate. But success is relative. In-depth Instagram analytics. Track competitors and influencers, and improve performance using one simple tool. Engagement is also an important metric that defines the success of Instagram influencers. Brands are willing to invest significant sums into influencer campaigns if they know that the person they work with has a loyal and interactive following.

Without public access to the likes metric, the process of scouting influencers for paid campaigns and negotiating rates will likely become a bit more complicated. As Instagram became a popularity contest, the desire to collect high numbers of likes got out of hand.

Since likes are no longer going to be visible on Instagram, fake engagement will no longer serve its questionable purpose, and the shady practice of buying likes is bound to naturally disappear.

Jillian is Later's Editor. A go-to expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach out to her on Instagram here: jillwrren. Category Instagram. By Monique Thomas. Category Marketing. By Amanda Demeku. By Jessica Worb. Instagram has experimented with hiding likes in several countries over the last few years.